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Broadly speaking, cultur<γ÷e is a historical practice ♦βγπof human society in the process of creating mate' φ"rial wealth and spiritual wealth;&"€ the narrow sense, culture¶ is a social ideology and §™the organization and system∞.
The enterprise culture isαφ the enterprise in producti↔≥✔on and management practice, and grad ♥ually form, as recognized by all employees and ¥εcompliance, with the characteristics of the ↔∑♣∑organization's mission, visioΩn, purpose and spirit, values and busineβλ£ss concept, and these ideas in production praεσctice, management system, staff behavior♣β↔ and the embodiment of corporate exterα nal image the sum of. It and education, scien>★tific research, military and cult✘∏≥ural organizations such as t∞πλhe nature is different.
The enterprise culture is¶↓ the soul of the enterprise, is to promote Ω©business development not exhaust motivation.σ♠ It contains a very rich cεΩontent, its core is the spirit of enterprise andα∏ values. Values here are not generally ₽₽≠refers to business management i↔¶>n various cultural phenomena, but the enterpr ∏ise or enterprises employees engaged"≠ in commodity production and operati¶ε§¶ons held values.
The concept of corporate culture, different re≠€πpresentations
On the concept of enterprise culture,✘≥ composed of many different understan §ding and expression:
In 1, American scholar Joh€↑α₽n Kurt and James Heskett think, the enteπ÷ε♦rprise culture is refers to the vari± Ω∞ous departments of an enterprise, or at l€£east the enterprise senior managers ©¥have in common the company π values and business practice. ... ..↔₽φ☆. Is refers to the enterprise i✔←n a division of the various functional departmentπ©s or located in different geographic>≈₩αal environment departments have the co©δmmon cultural phenomenon.
In 2, Terres Deal and Alan¥£↑ Kennedy argue, the enterprise cultur ÷e is the values, customs, rituals, cult©<₽♠ure hero network, enterprise envi γ₹ronment.
In 3, William Dane thinks, the ent✘♠εerprise culture is the " aggressiveπ ↓, defensive, flexibility - determining activity,δ£ opinion and behavior patterns of values.
4, the enterprise culture is a new modern e§♥nterprise management theory, enterprise to ente≥εr the market, walk out of a development f©×aster, benefit is better, improve t♥¥he overall quality, make economy co↑∞ordinated development, must the populα↕arization and deepening enterprise cultu↔€>•ral construction.
5, the enterprise culture has broad sen×↔♦se and narrow sense two kinds of underst₹®÷anding. Broad enterprise cult☆↕♣ure is refers to the enterpri≥®se to create its own charact₽β≥×eristics with the material culture ↓ and spiritual culture; special enterprise c®±✘ulture is the enterprise with the formation of t♥δ♥he personality of their own business pur'€×poses, values and moral standards of behavio↑∏r in general.
6, the enterprise culture↑π∞δ is the social and cultura׶& l system, an integral part of an impo₽§rtant component, it is the sense of national " culture and modern enterprise and c∞∑omprehensive reflection of the perforγ'mance, is the national culture and the formaγ→δtion under the influence of mφ$✘§odern consciousness that has enterprise charact≥←♥eristic and group consciousness and φ☆the consciousness is generated byε∑₹≤ a code of conduct.
7, the enterprise culture is$♣ the enterprise group insi↔↕αde to outside general cognitive and atti®±≠tude. -
