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Three big operators users compete fo±€r battle: pipeline is not circled Hom

2012/8/25      view:

  This year " 5.17 " the world ₽"≤telecom day, China's three big operators do trick$→≤s, in addition to tariff pric¥‌¶e war, is the custom terminal for intel• ♣ligent machine. Especially in the near ↓☆future a fiery " 1000 Yuan inte¶£lligent machine " market, China Mobile, China Un €icom ( micro-blog ) ( micro-blog ), China Telecφ<om three operators have the momentum to attraλ←≤€ct users.

  Operators compete for " tho<πusand yuan intelligent machine " market beφ≤ hind is the terminal user's g↓"φrasp. In the mobile Internet era, if  σ™£not occupy the user resource, the π±operator is once again facing a " §δ↓pipeline " of the crisis.

  For the operators, the opportunity is £≠, the traditional concept is considered " l÷×ow-end" 1000 Yuan intelligent machine market mayγ♣ be due to the new partners to£ε  join and change. Previously, the∑ε thousand yuan intelligent machine ≈Ω₩←market by Huawei, ZTE, cool, Lenovo a‌'nd other domestic manufacturers firmly occupy,∞™±↕ subsequently, Samsung, Nokia HTC ↓δ₹ and other international brands h£→©ave begun to launch a thousand yuan intelligent m♠±→φachine, in order to obtain greater developmen​✔t.

  Carrier high subsidy bet " 100♦ ↑0 Yuan intelligent machine©↑ ☆ "

  " 5 ·17 " world telecommunication day cases₩π₹ is each big operator introduc✔≠ε≈ed various preferential activity to s¥↓ eize the market opportunit"¶σβies. With the frequently used three tε•housand or four thousand yuan this yearβ​ compared to the intelligent mobile phone, 3G mob"∏©✘ile phone is the more intellige±✔nt people, some high-end brand also int§∞©≈roduced a more practical, consistent wit₹↓h a carrier customization c§ε​™onditions for mobile phone.

  Bet 1000 Yuan intelligent mach →ine

  In May 11th, China Unicom ε←and Samsung Electronics jointly issu​ε&♥ed the thousand yuan intelligent∏σ machine S6102E Samsung and S6352, clic♥‍∑‍k the retail price respectively is 1158 yuan a•'nd 1599 yuan, and the dual card dual standb$♣y. China Unicom will provide the two custom U& ​©nicom mobile phone to provide storage charges ε≠>→machine and purchase deliv↓®↑ery charges two subsidy mode, the consumer can en×∞joy the highest to 0 yuan purcδ↑€hase subsidy.

  In addition to Samsung, Nα✔okia also joint China Telecom‌♥®♥ jointly launched the first≈♥↓™ domestic mobile phone Nokia 800C WP7♠​. The HTC market is more open, '±λjust released a new series w₽→≥​ith three operators to cooperate at the ≠δ✘'same time, the current price is 1900 yua♠γ↑≥n.

  Experience in international brand "ra↕÷ndom " 1000 Yuan intelligent mobile phone marke✔≤t significance lies in, may change the use₹↔r on 1000 Yuan intelligent mobile phone " hard i'>n the mainstream market dosomethinpreviouslyu¥∑α÷nreleased " view.

  Another meaning is, becε"ause of the new models of the listing gives us♦≥←ers a more cost-effective option, some high priφδ±₩ce of mobile phone price to also begin↓γ✘ to become loose. Most concern is China Teleco©☆m iPhone4S bare metal price straight down 50φ§φ0 yuan, price is 4499 yuan. At t₽™<↔he same time, other models such ♦&as Nokia mobile phone Lumia800∞εε&C, Huawei C8850 prices in 600~790 yu→₩an.

  Analysis of the industry, high-end brand ♣∑¶★is primarily by Apple's iPhon​€≈Ωe extrusion, market awareness and share ar☆≥e dropping. On the other hand, with the Chiδ§₹∑nese operators of cooperation, using the  ‌€carrier channel and subsidies, to¥  γ expand market share and increase pro>×∑fit.

  Without a doubt, mobile phone brand manuf‍βacturers are recently frequent pushing theφ✔÷Ω new machine, or by market demand. Er∏Ω​♦icsson has recently released a ₩£report, Chinese intelligent mobile phone penetrσ☆☆ation rate is only 15%, but ® 32% of users have replaced the intelligent mo'§✘♦bile phone plan ( cycle ofΩ♣ 29 months ). According to the Ministry of info±✔×rmation data, the next two years, th→₹≠e demand for intelligent mobile phoneε" 278000000.

  At present, China intelligent mobile phone onl$£y in first-tier cities gained popularity, the₩β↓ two or three line of the city has not fo₩∏αΩund. From tmall mall provides d¥$≈♦ata, in the low-end price of the mob£÷‍≈ile phone market share of 76%, and 3000 yuan moδ≤©re than the mobile phone i★πβγs only 6%.

  Obviously, the thousand yuan int↑ε elligent machines will get more favor"★, international brands and domestic br∏♠ands of positive competition will ac ≥≠celerate the popularization of intelligent mobil≤'≤©e phone. The telecommunications industry expert✘£ Xiang Ligang thinks, sufficient competit>≤§‌ion to the consumer benefits, but the mobile pho£↔≠✘ne manufacturers was immersed in pr←£edicament, only operators prefer to∏↑ subsidize low-cost terminal.

  In the field of intelligent mobile phone€εφ penetration in storm, the biggest win♥∞ner is the chip manufacturers and operators. T∑αelecom operators have more love to ≠βsee and hear, telecommunications equ≤∑Ωipment operating cost drops ceaselessly, and t"≈‍≠he number of users charges alγ∞ ☆so benefit at the same time.

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